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Position Purpose:
Develops and implements the marketing strategy, revenue attainment and expense management for a set of offerings across the information analytics, service, consulting and delivery continuum, targeted towards a specific marketing audience within a major market or business line.
Principle Accountabilities:
Secures funding for developing new assets, acquisitions and/or partner channels to accelerate portfolio expansion and market potential. Makes trade-offs within and across business lines to ensure maximum profitability and customer satisfaction. Helps set IMS strategic directions into offering mgmt decisions within and across business lines. Approves plans and secures funding for new market opportunities. Is recognized as the thought leader for IMS on the offering, both internally and externally. Makes recommendations regarding organizational structure or process change to maximize service and delivery.
Leads the development of the portfolio of offerings within a given focus area. Leads cross functional teams to ensure that the offerings meet customer needs, are economically and technically viable and are deliverable. Develops and manages cross functional teams, costs and trade-offs to deliver the maximum value from the offering portfolio within agreed development timescales and constraints.
Approves research plans to ensure output will fulfill research objectives and coaches others on market analytic best practices. Endorses conclusion and uses recommendations from market analytics to make business and planning decisions.
Brings external thought leadership to bear in client environment. Recognizes impact of developments in industry that may influence IMS products, services or trends. Forecasts trends, identifies potential impacts and applies knowledge to offering development and business line strategy.
Drives achievement of objectives for an increasingly larger or more complex area of business line responsibility (or multiple smaller areas) and ensures execution on plans. Proactively shapes and scopes interdependencies with other business line stakeholders and functions and to achieve business line goals. Determines and executes plans for recovery, contingency and mitigation to adjust for market, corporate or other impacts. Leverages, builds and maintains IMS relationships that contribute to successful execution of plans. Proactively engages and manages stakeholders, leads interdependent teams and demonstrates complete ownership of the business
Identifies opportunities for products in areas of responsibility across regions, business lines, Consulting and/or Services. Create and maintain multi year product life cycle plans to drive increase visibility, value and utility of new and existing products. Makes the business case quantifying revenue and costs associated with changes in product marketing strategies. Manages product mix and engages both clients and internal teams to minimize risks associated with product transition and or cannibalization. Recommends and negotiates budget for Go-To Marketing strategy for new or existing products, provides clarity around roles and proficiencies required and prepare the business case to secure resources. Liaisons with clients, with or independent of sales, as necessary to support product. Perceived as product expert interdepartmentally and ensure product education for relevant audiences.
Product Development: Plays lead or review role within the IMS Offerings Development Process to define, develop and go to market with new products/enhancements. Manages the business case for new products in the context of the relevant P & L. Makes trade-off, start vs. stop vs. enhance decisions for products in development. Ensures alignment between development decisions and actual product plan and customer targets. Secures commitment from local offices and client services for delivery of business case and implementation of service model and package
Minimum Education, Experience, & Specialized Knowledge Required:
Bachelor's degree and a minimum of 8 years experience with demonstrated success in marketing strategy, new offering introductions and market expansion. Requires an in-depth knowledge of Pharmaceutical industry.

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